How Do You Put the GDPR Into Practice?
The GDPR has been in effect for quite a while now, yet it’s still surprising how many organizations store their photos and videos in ways that don’t meet legal requirements. A lot of them keep their media on a central network drive, and the consent forms (if they even exist) are tucked away in a filing cabinet or—at best—in a separate folder on the server.
A network drive filled with photos, videos, and consent forms almost never meets GDPR standards, and that’s not even mentioning searchability—because honestly, that’s usually far from ideal.
Even storing photos, videos, and consent forms together doesn’t automatically mean you’re GDPR-compliant!
There are plenty of situations where this setup simply doesn’t work in practice. For example, what if someone requests that all photos of them be removed from your systems? Legally, that’s their right—and you must be able to do it. Yet very few companies can actually do this with anything close to 100% certainty.
And that’s just one challenge. What about photos you’re no longer allowed to use because the legally agreed-upon consent period has expired? Do you know exactly which photos/videos those are? Or better yet… do you know when that date is for every photo and video your organization is currently using?
Or worst-case scenario: what will you say if the Data Protection Authority asks you to demonstrate how you’ve implemented GDPR compliance for photos and videos?
A much better—and almost always cheaper—solution is a digital asset management system. Let me walk you through the options for your organization and show you how to handle all of the situations above with confidence. And maybe even more important: you’ll be able to effortlessly uphold the agreements you’ve made with your staff, customers, patients, clients, models, and anyone else who appears in your images. On top of that, you’ll gain far better control over your media while spending less time managing it.
A win-win-win-win-win…
Get in touch for a no-strings-attached chat where I can show you everything that’s possible.